WINE AND SPIRIT JUDGED BY WOMEN FOR WOMEN
There are very few marketing drives that target the female consumer segment, although they are a significant share of the target market.
56% of wine drinkers in South Africa are female and wine is usually their first alcohol choice.
In the USA women women buy 70% of wine that is intended for home consumption, and 80% of the total wine sold. In the UK women buy 70% of the wine sold.
If a buying decision needs to be made for an unknown product awards have a strong influence in finalising such a decision.
WINE AND SPIRIT JUDGED BY WOMEN
Women make up a significant percentage of the wine and spirit buying public, yet surprisingly few marketing drives target women specifically. One might think a buyer is a buyer, whether male or female, and it doesn’t matter that the one market segment is neglected, but it’s been proven that men and women have different brand responses and buying patterns.
Too often, marketers underestimate the purchasing power of women and simply neglect them in their marketing strategies. The SA Women’s Wine & Spirit Awards aim to target this consumer market by having women judges whose endorsements serve as a recommendation in order to influence female consumers and wine buyers.
The unique position of this competition is to give women their own say when selecting a wine or spirit. The judges are well qualified to select the best wines or spirits but being an all women panel, their vote is also a reliable indication of what women consumers would prefer.
All winemakers and distillers, male as well as female, can enter the SA Women’s Wine & Spirit Awards and all products will be judged on merit. If your winery or distillery has a woman at the helm, she will be eligible to be awarded a trophy for the “Woman Winemaker of the Year” or “Woman Distiller of the Year”.
The unique position of the SA Women’s Wine & Spirit Awards is to give women their own say when selecting a wine or spirit. The judges are well qualified to select the best wines or spirits but being an all women panel, their vote is also a reliable indication of what women consumers would prefer.
Early bird entry fee R695 excluding VAT
from 3rd March until 14 July 2020
Normal entry fee R875 excluding VAT
from 15 July until 25 August 2020
Late entry fee R1050 excluding VAT
from 26 August until final close 1 September 2020
No entries accepted after this date
7th and 8th September 2020
(Monday and Tuesday)
Latest date producers will receive their results
Important Information About the SAWWA
The tasting procedure will be audited to ensure the judges are not influenced; and the tastings are done blind and conform to international standards.
The judges are all fully qualified to assess all the entries and will judge the products on merit and in a professional manner.
The judges will be female consumers or members of the trade who have a deep interest and understanding of wine and spirit. They are lovers of wines and spirits and are representative of the exact demographic who will be seeking to spend their money on wine and spirits.
SAWWA will confer a Gold Award to signify good quality. The trophies to be awarded are:
You’re not obligated to order stickers; if you do not want any, indicate the number on the entry form as 0 (zero). Once the results have been revealed, you have to take the number of stickers you indicated. Stickers will be available approximately two weeks after the winners have been notified.
All winemakers and distillers, both male and female, can enter the SA Women’s Wine & Spirit Awards and all products will be judged on merit.
If your winery or distillery has a woman at the helm, she will be eligible to be awarded a trophy for “Woman Winemaker of the Year” or “Woman Distiller of the Year”.
A wine sample has to comprise only three 750ml bottles and a spirit sample has to comprise only two 750ml bottles, or the volumetric equivalent thereof.
The sticker measures 25 mm across and is pictured above.
Sanet van Heerden for all general inquiries
Tel no: 084 446 0412
Drop-off point for samples:
Nietvoorbij Experimental Cellar
Klapmuts Road, R44
Attention: Michelle Grimbeek
Tel: 082 773 0738
© SAWWA 2020