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Sophisticated

Women have been shown to be more discerning wine buyers.

Focused on Quality

Female wine buyers are more inclined to consider both quality and value for money.

Networking

Women value advice from their peers more so or in addition to wine experts.

SAWWA - South African Women's Wine and Spirits Awards

Judged by women, for women

Women make up a significant percentage of the wine and spirit buying public, yet surprisingly few marketing drives target women specifically. One might think a buyer is a buyer, whether male or female, and it doesn’t matter that the one market segment is neglected, but it’s been shown that men and women have different brand responses and buying patterns.

Too often, marketers underestimate the purchasing power of women and simply neglect them in their marketing strategies. The SA Women’s Wine & Spirit Awards aims to target this market of consumers by having women judges, whose endorsement serve as a recommendation to consumers.

The SA Women’s Wine & Spirit Awards aims to target this market of consumers by having women judges, whose endorsement serve as a recommendation to consumers. 

Important dates to remember for SAWWA

Competition opens – 12th March 2019

28th May 2019

Cut-off date for entries

3rd and 4th of June 2019 (Monday and Tuesday)

Delivery of wine samples

10th June 2019

Producers receive results.

FAQ

Important Information About the SAWWA Awards

Will the tastings be audited?

The tasting procedure will be audited to ensure the judges are not influenced and that the tasting is done blind and conforms to international standards.

Should I only enter products that I think women would like?

The judges are all qualified and will judge the products on merit and in a professional manner.

Who will the judges be?

The judges will be female consumers or members of the trade who have a qualification from the Cape Wine Academy, or a similar qualification.

Are only products made by women allowed?

The product does not have to have been made by a woman. There is a tendency that marketers underestimate the purchasing power of women and simply neglect them in their marketing strategies. That is why The SA Women’s Wine & Spirit Awards aims to target this market of consumers by having women judges, whose endorsement serve as a recommendation to consumers.

Do I have to orders stickers?

You’re not obligated to order stickers; if you do not want any, indicate the number on the entry form as 0 (zero). Once the results have been revealed, you have to take the number of stickers you indicated. Stickers will be available approximately two weeks after the winners have been notified.

What awards are given?

The SA Women’s Wine & Spirit Awards will award a Gold Award to signify good quality.

Cost of entry

How much does it cost to enter the competition?

It costs R750 excl VAT per entry and stickers will be available at R295 excl VAT for a roll of 1000.

How many samples are needed per entry?

For wines in 750 ml bottles, a sample has to comprise three bottles per entry. For wines in containers bigger than 750 ml, a sample has to comprise two units. For wines in containers smaller than 750 ml, a sample has to comprise four units.

For spirits, only two 750ml bottles are needed, or the equivalent thereof.

What does the sticker look like?

The sticker measures 25 mm across and is pictured above.

Rules of the Competition

  1. Submission of samples and/or payment of entry fees constitutes acceptance of all the rules.
  2. Tank samples will not be accepted as entries into the competition.
  3. All non-flavoured wine must be accompanied by a SAWIS (South African Wine Industry Information & Systems – www.sawis.co.za) application number, and the stickers awarded may only be applied to the wine attached to the application number. If a certain wine has more than one application number, the wines must be entered separately.
  4. Each non-flavoured wine has to have a current WSR2 or WSR4 certificate showing that the wine was approved on the strength of taste and analysis by SAWIS, or the Department of Agriculture Wine-on-Line screen capture printout to show the wine has a current tasting date. This certificate must be current (i.e. the wine must have been tasted and approved by the board no later than one year before in the case of a white wine and 18 months in the case of a red wine). A sample will not be accepted without this certificate. No refunds will be paid if the WSR2 or WSR4 certificate is not current.
  5. Each category will be determined by the product information on the label.
  6. There is no minimum stock quantity needed to enter a product.
  7. There is no limit to the number of entries per producer. However, each wine, flavoured wine or spirit may only be entered once into the competition (even if it is under a different label). Any participant may enter more than one wine, flavoured wine or spirits in a class. Examples are wineries that produce several wines of the same varietal type, but with different vineyard designations or vintages.
  8. A wine that has not been certified as a cultivar wine, although it may be one, may be entered into a blended category.
  9. A product that received an award in a previous year’s competition may be entered again.
  10. Entries and registration will be accepted online from 12th of March up to midnight on 28th of May 2019. Proof of payment must be emailed to general@sawwa.co.za before midnight on the closing date for entries to be accepted.
  11. Invoices for entries must be printed online by the participant, and paid before the final close of entries.
  12. For wines in 750 ml bottles, a sample has to comprise three bottles per entry. For wines in containers bigger than 750 ml, a sample has to comprise two units. For wines in containers smaller than 750 ml, a sample has to comprise four units. For flavoured wine or spirits, a minimum number of two 750ml bottles is required, or the equivalent thereof.
  13. The samples must be delivered to the drop-off point between 09:00 and 16:00 on the 3rd or 4th of June 2019 to be accepted into the competition.
  14. Winners will be notified by email, and stickers will be available for collection about two weeks later. Proof of payment of both the entries (R750 excl VAT per entry) and stickers is needed before stickers can be collected. Stickers cost R295 excl VAT per 1000, and come in multiples of 1000 and 2000.
  15. Quantities of stickers ordered that are not multiples of 1000 will be rounded up and invoiced as such.
  16. By entering the competition, the entrant commits to paying for the number of stickers indicated before the required deadline (11:00 Monday 10th June 2019) for the products that receive awards.
  17. The producer may only use the stickers awarded on the particular product that was entered and won the award. Stickers may not be put onto another batch of product similar to the one entered that did not win an award in this year’s competition. Participants must always market their winning products in conjunction with the year of the competition the wine won the award.
  18. The competition logo or stickers may not be displayed on their own for purposes of marketing, but must be accompanied by the details of the particular product that won, or may be photographed on the product that won the award.
  19. Any samples remaining at the conclusion of the judging becomes the property of the competition.
  20. The judging process will be entirely confidential and no details will be released concerning the judging process and reasoning. No feedback of any nature will be given.
  21. The decision of the judges is final and no changes will be made to awards after the judging process is complete. In the event of a dispute, this competition’s decision will be final.
  22. No refund of entry fees will be made.
  23. By entering the competition, the entrant states that the information provided is factually and legally correct.
  24. If a participant does not follow all the rules of the competition or legal requirements as required by SAWIS, the competition has the right to disqualify the particular entry concerned or the entire year’s entries, or ban the producer from the competition.
  25. For confidentiality purposes, only a list of the top producers may be made public, and not a list of all the producers that took part in the competition or the score assigned to any product.
  26. Entries will only be accepted in English.
  27. Entries must be completed in full, and entries that were not completed in full could be declared void.
  28. Employees of the competition or their immediate family are not allowed to enter the competition.
  29. If an entrant does not comply with the rules of the competition, their entries may be cancelled.
  30. The producer whose product is entered must be fully aware of the submission, and must grant the person entering the competition the right to enter the product and order stickers. If this is not found to be the case, the person entering the competition will be liable for any financial commitment made.
  31. In the event that for any reason possible the judging cannot take place, or entrants cannot be given results, half of the entrant’s entry fee will be refunded, and no other damages will be awarded to the competition, or any of the companies involved.
  32. For any claim to be made against The Awards Show (Pty) Ltd for defective stickers, the stickers must be returned to Postnet in Stellenbosch within 7 days after date of delivery to Postnet. The Awards Show (Pty) Ltd will within its discretion either replace or pass a credit for defective stickers so proven, but shall not be liable for any direct, indirect, or any other loss, including loss to third parties and legal expenses, arising out of errors in carrying out providing stickers, or by delay in delivery, or by unsuitability of goods for use intended.
  33. This competition cannot be held liable for any damage incurred to stickers once the stickers have been accepted by the client or by a third party transportation company.
  34. This competition can change the rules of the competition without notice, and publish them on the website without giving notice to entrants. If an entrant does not want to comply with the new rules of the competition, they can cancel their entries up to the date that the entries close. After this time, entrants have to comply with the rules of the competition.

Contact details


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Sanet van Heerden for all general inquiries

Email: general@sawwa.co.za

Tel no:  084 446 0412

Drop-off point for samples:

Nietvoorbij Experimental Cellar
Klapmuts Road, R44
Stellenbosch
Attention: Michelle Grimbeek
Tel: 082 773 0738
Email: michelle@turnkeyeventsolutions.com